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Seller's Guide

Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of real estate agents and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your team of real estate agents once you choose one so they can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a team of real estate agents is the best way to determine the right selling price for your home. A team of real estate agents with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your team of real estate agents.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your team of real estate agents to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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Success Stories

Testimonials

Read what our clients have to say about working with us.

"Working with Ronit was a breeze. She priced our apartment perfectly and we had offers within a couple of weeks. We were even able to get our asking price, a remarkable feat given the current economic climate. All throughout the process, Ronit struck the perfect balance between down-to earth friendliness and polished professionalism. Putting a house on the market while I was seven months pregnant, working full time and raising a two-year-old sounded like a nightmare scenario when my husband and I were first considering it, but Ronit made the whole thing feel effortless. We counted ourselves really lucky to have had her as our agent."
"Working with Ronit was a breeze. She priced our apartment perfectly and we had offers within a couple of weeks. We were even able to get our asking price, a remarkable feat given the current economic climate. All throughout the process, Ronit struck the perfect balance between down-to earth friendliness and polished professionalism. Putting a house on the market while I was seven months pregnant, working full time and raising a two-year-old sounded like a nightmare scenario when my husband and I were first considering it, but Ronit made the whole thing feel effortless. We counted ourselves really lucky to have had her as our agent."
Neeta J.
"Ronit was absolutely wonderful to work with. She made sure every detail was taken care of, and prepared us for the process thoroughly. The photos showed off our home beautifully-- but that was just one aspect of the terrific treatment she gave us. We thought we could market it ourselves, but we completely underestimated the amount of work and skill necessary. Ronit handled everything with such expertise; it was very clear why we needed a professional. Our home sold in just six weeks, for an excellent price. We could never have accomplished that by ourselves."
"Ronit was absolutely wonderful to work with. She made sure every detail was taken care of, and prepared us for the process thoroughly. The photos showed off our home beautifully-- but that was just one aspect of the terrific treatment she gave us. We thought we could market it ourselves, but we completely underestimated the amount of work and skill necessary. Ronit handled everything with such expertise; it was very clear why we needed a professional. Our home sold in just six weeks, for an excellent price. We could never have accomplished that by ourselves."
Clyde W.
"I wish I had another property to sell so that I could work with Ronit again. Ronit is a true professional and an expert on the market and pricing. I had full confidence in Ronit throughout the process and she exceeded every expectation. I can't imagine a more friendly, upbeat, ambitious and knowledgeable broker. Ronit made the sale of our home go smoothly, and we had fun in the process."
"I wish I had another property to sell so that I could work with Ronit again. Ronit is a true professional and an expert on the market and pricing. I had full confidence in Ronit throughout the process and she exceeded every expectation. I can't imagine a more friendly, upbeat, ambitious and knowledgeable broker. Ronit made the sale of our home go smoothly, and we had fun in the process."
Mr. Lai
"Ronit is the perfect combo of friendly, no-nonsense, knowledgeable, and straightforward. She led us through every step of the process and was consistently available and responsive. Her help made all the difference. “My advice to sellers in Brooklyn is simple: 1) Hire Ronit Abraham, 2) Do whatever she tells you to do to get your place ready 3) Watch it sell for significantly more than the asking price."
"Ronit is the perfect combo of friendly, no-nonsense, knowledgeable, and straightforward. She led us through every step of the process and was consistently available and responsive. Her help made all the difference. “My advice to sellers in Brooklyn is simple: 1) Hire Ronit Abraham, 2) Do whatever she tells you to do to get your place ready 3) Watch it sell for significantly more than the asking price."
E.G. Wells
"My experience with Ronit Abraham was excellent from the start. Ronit immediately went to work with a marketing plan, doing everything necessary to rent my apartment. It was rented within two weeks. She also did all the checks and legal paperwork associated with the apartment rental. I am very satisfied and highly recommend her for any real estate transaction!"
"My experience with Ronit Abraham was excellent from the start. Ronit immediately went to work with a marketing plan, doing everything necessary to rent my apartment. It was rented within two weeks. She also did all the checks and legal paperwork associated with the apartment rental. I am very satisfied and highly recommend her for any real estate transaction!"
Lyuba R.
"Ronit is the best. Patient, knowledgeable, and tireless in her efforts to place my wife and I in our new house. While we had ups and downs in the long process, including finding the right place, bidding and negotiating the contract, Ronit never faltered. Buying or selling property at this time in Brooklyn is a complicated and emotionally trying process. Ronit was the perfect guide."
"Ronit is the best. Patient, knowledgeable, and tireless in her efforts to place my wife and I in our new house. While we had ups and downs in the long process, including finding the right place, bidding and negotiating the contract, Ronit never faltered. Buying or selling property at this time in Brooklyn is a complicated and emotionally trying process. Ronit was the perfect guide."
M.D.
"Selling your home is a daunting experience. Selling the home of a deceased family member in an estate sale is even more so. It is an incredibly challenging process that one should not engage in without hiring properly experienced professionals. Fortunately for me I enjoyed the benefit of working with a real estate professional. Ronit Abraham, Broker Compass. Ronit has a firm understanding of the market conditions, the process, and the real estate industry. She provided timely and insightful information along the journey. She understood what it would take to empty, update, show and sell a two- family home with a finished nightclub basement that had been occupied and furnished by the previous owner for more than 50 years. Ronit has a keen eye for value and hidden gems. She listened to and addressed my concerns, made recommendations, and provided resources throughout the journey. She listened, examined, priced, negotiated and listed. Ronit sold the home for the full asking price. Ronit was professional, knowledgeable, patient, understanding, friendly, courteous, and flexible. She provided excellent service from pre-listing through closing. Well done! Thank you."
"Selling your home is a daunting experience. Selling the home of a deceased family member in an estate sale is even more so. It is an incredibly challenging process that one should not engage in without hiring properly experienced professionals. Fortunately for me I enjoyed the benefit of working with a real estate professional. Ronit Abraham, Broker Compass. Ronit has a firm understanding of the market conditions, the process, and the real estate industry. She provided timely and insightful information along the journey. She understood what it would take to empty, update, show and sell a two- family home with a finished nightclub basement that had been occupied and furnished by the previous owner for more than 50 years. Ronit has a keen eye for value and hidden gems. She listened to and addressed my concerns, made recommendations, and provided resources throughout the journey. She listened, examined, priced, negotiated and listed. Ronit sold the home for the full asking price. Ronit was professional, knowledgeable, patient, understanding, friendly, courteous, and flexible. She provided excellent service from pre-listing through closing. Well done! Thank you."
Heather Gayle
"I met Ronit last year when she sold a townhouse on my block. She sold the townhouse within 18 days for over asking price. I hired Ronit and she quickly photographed, and began marketing the home ASAP. Ronit was able to get our brownstone on all the important media outlets which drove more buyers to our open house. We had to sell our house with a tenant in place which made things a little complicated but Ronit acted respectfully with the tenant and made sure everyone felt taken care of. She was respectful of our tenants time and home and communicated with everyone so that we knew what was going on at each stage of the transaction. I’m really lucky I found her. She knows the market really well and priced our house to sell. You can trust that she is giving you the best, most up to date and expert advice when is comes to pricing. She communicated with us regularly which I especially appreciated since I’m very hands on myself. I wholly recommend Ronit for all your real estate needs. She’s hardworking, genuine and cares about the person more than the deal."
"I met Ronit last year when she sold a townhouse on my block. She sold the townhouse within 18 days for over asking price. I hired Ronit and she quickly photographed, and began marketing the home ASAP. Ronit was able to get our brownstone on all the important media outlets which drove more buyers to our open house. We had to sell our house with a tenant in place which made things a little complicated but Ronit acted respectfully with the tenant and made sure everyone felt taken care of. She was respectful of our tenants time and home and communicated with everyone so that we knew what was going on at each stage of the transaction. I’m really lucky I found her. She knows the market really well and priced our house to sell. You can trust that she is giving you the best, most up to date and expert advice when is comes to pricing. She communicated with us regularly which I especially appreciated since I’m very hands on myself. I wholly recommend Ronit for all your real estate needs. She’s hardworking, genuine and cares about the person more than the deal."
Asha Browne
"I'm glad I met Ronit during the crazy process of settling my father's estate. She is an experienced and knowledgeable real estate agent in NYC, and she is also very familiar with NYC Surrogate Court proceedings. What sets her apart from other real estate agents in NYC is her understanding of inherited estates, which makes it easy to trust her advice. I received so much valuable information from Ronit that helped me navigate a difficult and confusing process. She is a true professional and gave me excellent advice. Ronit was always available with answers to my questions and was incredibly helpful throughout the entire process. I highly recommend Ronit to anyone looking for a smart, trustworthy, and reliable real estate agent! Thank you Ronit for being such a good person with integrity who I highly recommend!"
"I'm glad I met Ronit during the crazy process of settling my father's estate. She is an experienced and knowledgeable real estate agent in NYC, and she is also very familiar with NYC Surrogate Court proceedings. What sets her apart from other real estate agents in NYC is her understanding of inherited estates, which makes it easy to trust her advice. I received so much valuable information from Ronit that helped me navigate a difficult and confusing process. She is a true professional and gave me excellent advice. Ronit was always available with answers to my questions and was incredibly helpful throughout the entire process. I highly recommend Ronit to anyone looking for a smart, trustworthy, and reliable real estate agent! Thank you Ronit for being such a good person with integrity who I highly recommend!"
Yvette D.
"My situation with an estate was very complex to include an eviction proceeding. In addition, I live out of state. This was a three year process and Ronit was instrumental part of the resolution. She did a fabulous job as far as listing the residence and showing it and handling the tenant who made things even harder. Ronit always remained calm, polite and professional. She even did things above and beyond. For instance, going to the property when she did not have to due to a water line break, finding companies to clean the property and remained at the property during the entire time and constantly updating me with various things. If you are looking for an outstanding professional use Ronit as your Realtor! You will not be disappointed! I cannot thank her enough!"
"My situation with an estate was very complex to include an eviction proceeding. In addition, I live out of state. This was a three year process and Ronit was instrumental part of the resolution. She did a fabulous job as far as listing the residence and showing it and handling the tenant who made things even harder. Ronit always remained calm, polite and professional. She even did things above and beyond. For instance, going to the property when she did not have to due to a water line break, finding companies to clean the property and remained at the property during the entire time and constantly updating me with various things. If you are looking for an outstanding professional use Ronit as your Realtor! You will not be disappointed! I cannot thank her enough!"
Laura R.
"My wife and I had the pleasure of having Ronit Abraham as our real estate agent for the sale of our one-bedroom Co-op. Ronit was extremely helpful to us in preparing our place for sale with ideas about required repairs and staging. She quickly found us a buyer and handled every detail of the sale expertly all the way to closing. Ronit is an extremely knowledgeable and professional real estate agent with an extremely positive can do attitude. I would highly recommend Ronit to anyone looking for an excellent real estate agent."
"My wife and I had the pleasure of having Ronit Abraham as our real estate agent for the sale of our one-bedroom Co-op. Ronit was extremely helpful to us in preparing our place for sale with ideas about required repairs and staging. She quickly found us a buyer and handled every detail of the sale expertly all the way to closing. Ronit is an extremely knowledgeable and professional real estate agent with an extremely positive can do attitude. I would highly recommend Ronit to anyone looking for an excellent real estate agent."
Cleveland V.
"It was a pleasure working with Ronit, she handle the sale of our Town House very professionally, because this was an Estate Sale the house needed TLC and because of this some issues had to be addressed, as a true professional those issues were solved expeditiously. being in the industry myself, I can honestly say it was a pleasure working with her. To iterate being a Estate Sale she had to handle three disgruntled clients and she was able to get the sale done ASAP."
"It was a pleasure working with Ronit, she handle the sale of our Town House very professionally, because this was an Estate Sale the house needed TLC and because of this some issues had to be addressed, as a true professional those issues were solved expeditiously. being in the industry myself, I can honestly say it was a pleasure working with her. To iterate being a Estate Sale she had to handle three disgruntled clients and she was able to get the sale done ASAP."
Ron D.
"We worked with Ronit to purchase our first townhouse in Brooklyn and we definitely couldn’t do it without her. Ronit took into account our budget and location needs she set us up on weekly tours that matched what we were looking for. throughout the process she shared very important helpful information on old town homes and what we can do to fix certain issues and how to add value to the house so that it keeps on appreciating. Ronit has a ton of real-estate knowledge and she was always there to answer our questions. Ronit works really hard for her clients and with her help we found the best house I Recommended her to mostly all my friends and immediate family."
"We worked with Ronit to purchase our first townhouse in Brooklyn and we definitely couldn’t do it without her. Ronit took into account our budget and location needs she set us up on weekly tours that matched what we were looking for. throughout the process she shared very important helpful information on old town homes and what we can do to fix certain issues and how to add value to the house so that it keeps on appreciating. Ronit has a ton of real-estate knowledge and she was always there to answer our questions. Ronit works really hard for her clients and with her help we found the best house I Recommended her to mostly all my friends and immediate family."
Tiasha F.
"Ronit was invaluable in my home buying process. We met Ronit at an open house she was hosting. We didn’t really like the house but we quickly realized that this broker knows the Brooklyn market and can help us find the home of our dreams. I highly recommend Ronit. Top Notch Realtor."
"Ronit was invaluable in my home buying process. We met Ronit at an open house she was hosting. We didn’t really like the house but we quickly realized that this broker knows the Brooklyn market and can help us find the home of our dreams. I highly recommend Ronit. Top Notch Realtor."
Doreen T.
"Ronit was amazing in helping me find the perfect apartment for me, and the process was so quick and smooth! Having been in NY for quite a while now, I know how stressful apartment hunting could be here and my previous experiences were very exhausting. However with Ronit, it was such an easy process that I felt such a big relief! She is very down to earth and she made the experience very smooth for me. Would 100% recommend Ronit for any apartment needs!"
"Ronit was amazing in helping me find the perfect apartment for me, and the process was so quick and smooth! Having been in NY for quite a while now, I know how stressful apartment hunting could be here and my previous experiences were very exhausting. However with Ronit, it was such an easy process that I felt such a big relief! She is very down to earth and she made the experience very smooth for me. Would 100% recommend Ronit for any apartment needs!"
Justin Y.

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