40 Bleecker is a luxury condominium located in NoHo at the corner of Bleecker and Mulberry Streets. Developed by Broad Street Development and designed by Rawlings Architects with interiors by Ryan Korban, the building offers modern layouts, strong natural light, high-quality finishes, and a polished amenity package in one of downtown’s most established neighborhoods. It appeals to buyers who want contemporary design without the overly glossy feel of newer glass towers, and who want to live in a low-traffic, residential pocket of NoHo with immediate access to SoHo, Nolita, the Bowery, and the East Village.
Quick Snapshot
Address: 40 Bleecker Street, NoHo
Architect: Rawlings Architects
Interior Designer: Ryan Korban
Developer: Broad Street Development
Year Completed: 2020
Residences: Approximately 61
Residence Types: One- through five-bedroom condominiums
Building Form: Mid-rise with a modern masonry façade
Amenities: Doorman, fitness center, pool, residents’ lounge, courtyard garden, bike storage
Location Highlights: Prime NoHo block near Lafayette Street, short walk to SoHo, Nolita, the Bowery, Greenwich Village, and multiple subway lines
Architecture and Design
40 Bleecker was designed to feel modern but grounded in NoHo’s historic character. The masonry façade, clean window rhythm, and warm architectural detailing keep the building consistent with surrounding loft structures without trying to replicate them. Many buyers appreciate the way the building balances new construction with a classic NoHo streetscape.
Inside, Ryan Korban’s interiors lean minimal and tonal, using limestone, white oak, blackened metal, and custom millwork. These are not flashy interiors; they are designed to age well and appeal to a wide range of buyers rather than to chase trends. Kitchens feature Gaggenau appliances, custom cabinetry, and generous counter space. Bathrooms have large-format stone, clean lines, and well-planned storage.
The building uses oversized windows instead of floor-to-ceiling glass. This gives natural light without creating the fishbowl effect that some downtown buyers want to avoid.
Layouts and Livability
Residences range from one-bedroom units to five-bedroom penthouses, and the layouts are one of the major strengths of the building.
Common layout advantages include:
- Large living rooms with space for dining areas in most units
- Well-proportioned bedrooms that can accommodate real furniture
- Kitchen layouts that offer real counter space and full-height storage
- Primary suites with walk-in closets and five-fixture bathrooms
- Deep entry closets in many units
- Private terraces in select homes and penthouses
- Multiple exposures in corner units that improve natural light
Because the building has just over 60 residences, it maintains a quiet, residential feel. Hallways and common areas are upscale but not oversized, which keeps traffic low and the building easy to navigate. Ceiling heights generally range between 9 and 11 feet, supporting the building’s emphasis on volume and interior space.
Buyers who want functional layouts that work for daily life — cooking, entertaining, hosting family — consistently respond well to 40 Bleecker.
Amenities
The amenity package is designed for everyday use, not just marketing.
- 24-Hour Doorman
- Fitness Center: High-quality cardio and strength equipment with space for stretching or personal training
- Pool: A dedicated indoor swimming pool, which is a standout feature for a building of this scale
- Residents’ Lounge: Seating, tables, and Wi-Fi for light work-from-home or small gatherings
- Courtyard Garden: Landscaped outdoor space accessible to residents
- Bike Storage: Indoor room with racks
- Package and Mail Rooms: Secured and organized for deliveries
The inclusion of a pool in a building with only about 61 units is rare and adds meaningful value for families and end-users.
Location
40 Bleecker occupies one of NoHo’s most walkable and desirable positions.
Within a few minutes’ walk, buyers have access to:
- SoHo shopping and dining
- Nolita cafés and boutiques
- Greenwich Village
- Bowery restaurants and galleries
- Broadway-Lafayette (B/D/F/M), Bleecker (6), Prince Street (R/W), and Astor Place (6) subway stations
The building sits on a quieter part of Bleecker Street, shielded from the late-night activity found deeper in the Village. The immediate area has a strong neighborhood feel despite being surrounded by several high-traffic districts.
Market Performance and Buyer Profile
40 Bleecker sees strong activity from:
- End-users who want modern downtown living with a residential feel
- Pied-à-terre buyers looking for a clean, design-focused home
- Buyers moving from older lofts who want new construction without giving up neighborhood character
- Families who value the large layouts and access to amenities like the pool
Units with the strongest resale history tend to be:
- Corner units with multiple exposures
- Two- and three-bedrooms with strong bedroom separation
- Penthouses and terrace units
- Larger one-bedrooms with good storage
The limited number of residences helps support pricing since there is rarely an oversupply of units on the market at once.
Strengths
- Modern design that fits NoHo’s character
- Larger-than-average layouts
- Oversized windows with strong natural light
- Full-service amenities including a pool
- Quiet, residential environment
- High-quality materials and finishes
- Prime downtown location near multiple neighborhoods
Considerations
- Not a glass-tower aesthetic, which may not suit buyers who want panoramic floor-to-ceiling views
- Pricing reflects both the neighborhood and the limited inventory
- Street-facing units may experience more noise depending othe n floor
Notable History or Press
40 Bleecker received notable media attention due to its design team and its position as one of the first new-construction luxury buildings in NoHo in several years. Architectural Digest and Elle Decor both covered the interiors, focusing on Ryan Korban’s minimalist approach and the building’s attempt to balance contemporary style with downtown character.
Who This Building Is Best For
40 Bleecker is ideal for buyers who want modern design, functional layouts, and a central downtown location without sacrificing a residential feel. It works well for end-users, pied-à-terre owners, and families who want a manageable building with high-end amenities, strong privacy, and immediate access to NoHo, SoHo, Nolita, and the Village.