When Selling & Leasing

I present a unique marketing strategy to maximize exposure to potential buyers.  This is imperative to selling your home quickly for the most amount of money.

Strategic Pricing Strategy

Proper pricing is the most important aspect of marketing a property. Statistics show that, if priced properly, an offer should be presented within the first 12 showings.  In this market, that means within 2-3 weeks of coming on the market. The asking price is part of an overall marketing strategy, and pricing is about creating competition. The correct asking price brings in a large audience of buyers and creates competition. That competition drives offer prices higher, resulting in a higher sale price in a shorter amount of time.

In 2021:

• 90% of my listings sold at or above the asking price
• On average, my listings sold for 7% above the asking price
• Current Market Analysis -The first thing I do when a prospective client contacts me to discuss selling their home is conduct a customized market analysis to identify what the sale prices of comparable properties have been in recent months.  I also research comparable homes that are currently on the market and those that are in contract.  My aim is to come up with the correct price range to list a property within. 
• Customized Marketing - One size does not fit all.  I outline for my sellers how their property will be presented to the market and develop a customized sales package and marketing plan based on my experience working with buyers.  I know what buyers want and what specific questions they will ask.  I use this knowledge to prepare answers so that I’m ready for their queries.  I oversee a professional photo shoot of my sellers’ property, customized floor plans, and write up a description of the property that captures all of its selling points in a brief and concise manner.  Within a day of taking the photos, I go live with the listing and make it available to all buyers and brokers to see.  This includes web-based advertising such as the Wall Street Journal, Mansion Global, Brownstoner, and the New York Times, as well as Compass.com.

Quality Marketing Pieces

I create credible, eye-catching marketing pieces and advertisements, including custom fact sheets and postcards. I know what to highlight and where the best venues are to place the ads for maximum impact.

Unparalleled Internet exposure

COMPASS.COM attracts 8,900,000 buyers per year. Ninety percent of today's buyers search the web first.

I Help you Choose the Best Offer

The highest offer is not always the best. Factors include down payment, buyer's financial ability to get a loan, credit history, etc. I will help you choose which offer is best for you.

Expert negotiation

Not only will I help you get the highest price for your property, but help you manage multiple offers and help to drive the price higher. Brokers remove the emotion from the transaction.

Make sure your buyer is qualified

I qualify customers and make sure the offer you accept is a viable one. I am trained to know which buyers will indeed be able to get financing and pass a coop board.

Help with appraisal Issues

I will help structure the sale to enable financing for sale that fully values property.

Customized Marketing Strategy

REACH the RIGHT BUYERS.

Our custom approach to targeting starts with identifying the right
buyers. Based on your property, we’ll put tailored messaging in front of
specific buyer audiences. By doing so, we can maximize marketing
exposure and impact.